Food & Consumer Goods
Product Marketing, Consulting & Branding
Just think of the myriad of similar products in a typical store. Which do you go for? The chances are that most people choose a brand they’re familiar with – not because it’s the cheapest, but because, in the confusion of choice, it’s something they know and trust. However, for those brands that are not entrenched in the marketplace it’s difficult to gain any inertia. To that end, we believe package design and merchandising is an art-form in the social sciences. From Farm Fresh Foods, to pharmaceuticals, to NIKE product, we’ve worked side-by-side with our clients to create success.
Cascade Farms, Volante, NIKE, Barracuda, Smart Labs
SIMPLIFY AND GO
It can’t be said enough – building a strong, recognizable brand is a vital part of bringing a consumer product to market. It’s highly competitive and the way the product is positioned can make or break your company. Part of our strategy is to focus on developing your brand story and merchandising strategy so we can authentically differentiate your product to maximize your direct, indirect and online sales channels.
Every customer touch-point matters. Online and on-ground.