FOOTWEAR, APPAREL & EQUIPMENT

Product Marketing, Consulting & Branding

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The value of the footwear business alone has now exceeded $50 billion in the U.S., there are over 30,000 shoe stores, and onlines sales continue to grow. To complicate matters, not many brands have true top-of-mind awareness. As a result, effective branding and knowledgeable product marketing is absolutely crucial. WE KNOW PRODUCT. Matt Watson spent over 11 years at NIKE and several of our executive team members also cut their teeth working client-side for Footwear, Apparel and Equipment companies. Whether you are starting out of your garage, or you just hit your first $100M in sales, we have a unique approach to grow and manage your brand.

SELECT EXPERIENCE
NIKE, Korkers, Hi-Tec, & the rest are confidential

BRAND & PRODUCT STRATEGY

We focus on finding ways to differentiate your company, to merchandise better, and to provide an amazing customer experience at every touch-point.

BRAND & PRODUCT ARCHITECTURE

Naming & Verbal Branding
Wordmarks & Guidelines
Brand Architecture · Nomenclatures

CONTENT & MESSAGING

Brand Manifesto & Taglines
Graphics & Brand Patterns
Brand Hero Photography & Imaging
Promotional Video & Animation

PRINT & PACKAGING

Stationery & Marketing Systems
Forms Systems (Interactive & Static)
Booklets & Educational Material
Packaging and Point-of-Purchase

RETAIL & ENVIRONMENTS

Shopping is the ultimate experiential activity; we work with architects to design a store that will draw traffic and provide great consumer engagement

WEBSITE, ECOMMERCE & APPS

Brand Marketing Websites
E-commerce and ERP Systems
Social Media Eco-Systems & Tools
App Development

MARKETING CAMPAIGNS

Ongoing Marketing & Promotion
Public Relations & Social Media
Experiential Event Marketing
Campaign Content Development

LOYALTY & COMMUNITY ENGAGEMENT

Proprietary Loyalty System
Gamification – Onground & Online Activations
Leaderboard, Earn and Rewards modules
Community, Store & Membership

SIMPLIFY AND GO

From our experience, stories drive demand, and these work specifically well for product. We believe that having an overarching brand story that influences both your product decisions and marketing approach will simplify your efforts, conserve budgets, and maximise your growth. Therefore, brand strategies should be at the heart of your business plan to help focus your product offering, determine direction, and set the stage to win over loyal consumers.

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BRANDOLOGY BY WATSON

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