FOOD & CONSUMER GOODS

Product Marketing, Consulting & Branding

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Just think of the myriad of similar products in a typical store. Which do you go for? The chances are that most people choose a brand they’re familiar with – not because it’s the cheapest, but because, in the confusion of choice, it’s something they know and trust. However, for those brands that are not entrenched in the marketplace it’s difficult to gain any inertia. To that end, we believe package design and merchandising is an art-form in the social sciences. From Farm Fresh Foods, to pharmaceuticals, to NIKE product, we’ve worked side-by-side with our clients to create success.

SELECT EXPERIENCE
Cascade Farms, Volante, NIKE, Barracuda, Smart Labs

BRAND & PRODUCT STRATEGY

Comprehensive Brand Research
Consumer 360
Brand DNA
Activation Map

BRAND & PRODUCT ARCHITECTURE

Naming & Verbal Branding
Brandmark & Guidelines
Brand Architecture & Nomenclatures

CONTENT & MESSAGING

Brand Manifesto & Taglines
Graphics & Brand Patterns
Photography & Imaging
Cinematic Video & Animation

PRINT & PACKAGING

Stationery & Marketing Systems
Booklets & Educational Material
Packaging (FDA approvals)
Point-of-Purchase

RETAIL DESIGN

Interior Design & Wayfinding
Retail & Merch Systems
Tradeshows & Pop-Ups
Tradeshows & Pop-Ups

WEBSITE, ECOMMERCE & APPS

Brand Marketing Websites
E-commerce and ERP Systems
Social Media Eco-Systems & Tools
App Development

MARKETING CAMPAIGNS

Ongoing Marketing & Promotion
Public Relations & Social Media
Experiential Event Marketing
Campaign Content Development

LOYALTY & COMMUNITY ENGAGEMENT

Proprietary Loyalty System
Gamification – Onground & Online Activations
Leaderboard, Earn and Rewards modules
Community, Fundraising & Membership

SIMPLIFY AND GO

It can’t be said enough – building a strong, recognizable brand is a vital part of bringing a consumer product to market. It’s highly competitive and the way the product is positioned can make or break your company. Part of our strategy is to focus on developing your brand story and merchandising strategy so we can authentically differentiate your product to maximize your direct, indirect and online sales channels.

Every customer touch-point matters. Online and on-ground.

Contact Us

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BRANDLOGY BY WATSON

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