What is employer branding?

Employer branding is the way an organization defines, communicates, and delivers its promise as a place to work. It includes the organization’s reputation, culture, values, leadership, employee experience, candidate experience, and the way it shows up across career pages, job postings, social media, interviews, onboarding, and internal communications.

A strong employer brand does not just make a company look appealing. It helps candidates understand the team before they join it. It clarifies the mission, the standards, the culture, and the growth opportunity. In the language of this article, employer branding is the story of the team before day one.