CAUSES & FOUNDATIONSNon-profits, Policy Change and Foundations
You’re making a difference in the world, and it’s our mission to support you. One of our core values is to create a positive change in our community through the work we do for our clients. Whether a small non-profit, local policy ballot, or even a global business like NIKE, we have an executive team that can help to better position your brand and set your foundation for years to come. We will work closely with your board and build coalitions to develop a community, drive capital and create an authentic, relatable brand.
Golden Heart Fund, Marion-Polk Foodshare, MTV – Rock the Vote, Arts Programs & Foundations, Oregon State University
Defining your mission is an essential part of building your brand
BRANDING & BRAND ARCHITECTURE
We build your brand around what your supporters want
Stories form the heart of your content strategy
PRINT, PACKAGING & DIRECT MAIL
Mix digital communications with traditional print
WEBSITE, TICKETING, ECOMM & APPS
We design websites that are centered around activation
Drive donations, involvement, and opportunities
LOYALTY & MEMBERSHIP
Grow your community of supporters and fundraise
WHAT DOES SUCCESS LOOK LIKE TO YOU?CTA Sub-Heading
It’s probably all about the goals you have for your community and the passion that drives you. Once you have this clarity, we’ll be able to devise a marketing strategy and draw up a content program that will assist you to reach these goals.
The next step is knowing who your audience is – a crucial part of creating an outreach plan. One of the most essential aspects of building a community of supporters is to communicate regularly – always making sure that your vision is front and center. This may mean on-going direct mail campaigns, but should also involve a formalized social media strategy.
We’re as aware as you are that people are becoming less keen to part with their money. Millennials are earning less than their parents (adjusted for inflation) and economic conditions definitely curb spending. Even baby boomers are spending less than they did. With this in mind, you need to build relationships to persuade your supporters to become donors.
Relationships take time to nurture, and this is where we can help you build a chain of communication that educates and involves those on your mailing list. You want your action to turn into traction, and a great way to do this is to get people involved. Advocacy is a great way to do this (such as signing a petition), as is an integrated marketing campaign with a well-planned editorial and content calendar, and a powerful web-based solution.
Contact us for a consultation and let our ideas help you reach your goals.
BRANDOLOGY BY WATSON
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