TEAMWORK

“Team" may seem a somewhat overworked notion, but it is one of particular relevance to WATSON. It represents our demand for excellence, creativity, innovation and collaboration. Our mission is a tall order. And it comes with increased expectations from our clients and, most importantly, from ourselves. We’re always on the offense. Always.

Drew Pavelchak

Drew Pavelchak

Animation Director

Drew Pavelchak silhouette

InFocus
Denver Broncos
Miami Hurricanes
San Francisco 49ers
Arizona Cardinals
OSU
Ahman Green
Portland Team Fitness
OPNW
Lewis & Clark Bank

Drew Pavelchak // Animation Director

An experienced animator and animation director from Lexington, Kentucky, Drew holds a Bachelor of Fine Arts degree from Carnegie Mellon University. His awards include a fellowship from the Pennsylvania Council on the Arts and an Audience Choice Award at Design Week Portland’s 2013 Demo Reel Review.

Fun Facts

Superpower: Anagrams

Designer heroes: Paul Bloomfield, Raoul Paulet

Brew of choice: Twilight from Deschutes Brewery

Tree Marie WoodSmith

Tree Marie WoodSmith

Principal Photographer & Stylist

Tree Marie WoodSmith silhouette

Ahman Green
Oregon State University
Barracuda USA
Domain Serene
PKA
Lewis and Clark Bank
Ensoftek
InFocus
Cascade
Multnomah Athletic Club
Waterline
Volante

Tree Marie WoodSmith // Principal Photographer & Stylist

Tree has been running award-winning JOS Studios since 2008 with her husband, Jos WoodSmith. Originally from Milwaukee, Wisconsin, she moved to California when she was nine, then to Portland when she met Jos. She lives by the words of style icon Iris Apfel: “If you’re not interested, you’re not interesting.”

Fun Facts

Favorite activities: Reading, hot-tubbing, costume parties

Meal of choice: Shephard’s pie @ Cultured Caveman

Secret to happiness: Dancing

Howard York, MFA

Howard York, MFA

Executive Creative Director & Board Member

Howard York, MFA silhouette

National Geographic
Sanyo
Riyadh Airport
Nat'l Jewish Hospital
Nebraska Savings
Goldman Sachs
National Elevator
TransUnion
Hill + Knowlton
New York MTA

Howard York, MFA // Executive Creative Director & Board Member

Hard to tell by just looking at him but Howard has close to 50 years experience as brand specialist. Starting in the mid 60’s in New York during the “golden age” of design firms he worked for some of the top firms including: Lippincott, Interbrand, Enterprise and then eventually in California for Saul Bass. Howard’s long career includes responsibilities for global programs for Exxon, Sanyo, McDonalds, Taco Bell and even includes airport signage and way finding for airports in Saudi Arabia and the Nashville Bus terminal. He has won hundreds of design awards, has been widely published and his work is in the permanent design collections of both MOMA and Cooper Hewitt museums in NY.

Fun Facts

Is just as comfortable on land as in the water

Spent 3 months practicing silent meditation at a Buddhist monastery

Dreams of having a show of his paintings

Matt Watson

Matt Watson

Creative Director / Founder

Matt Watson silhouette

NIKE
Stoller Winery
MTV
BREMIK
Ben & Jerry's
InFocus
Tender Loving Empire
General Electric
Carnegie Hall
Halo (with 343 Industries)
Denver Broncos
Portland Center Stage

Matt Watson // Creative Director / Founder

Matt approaches design as both a creative force and a business strategist. He earned his stripes working at Lippincott (NYC) before spending ten years as a senior member for Nike creative team. He is an active advisory board member for the School of Design at Oregon State University, and his work has been featured in over fifty publications, seven documentary films, as well as by the Museum of Modern Art in New York City.

Fun Facts

Can be found: yelling at/for the Oregon State Beavers

Favorite sneaker: Original Air Max 90

Superpower: Observation

Bryon Neal Daniels

Bryon Neal Daniels

Cinematographer & Director

Bryon Neal Daniels silhouette

OSU
Ahman Green
InFocus
LoveBottle
Jump Shot Pro
Barracuda
ElleSpa
Rafns
Sackcloth and Ashes
Archive Coffee and Bar

Bryon Neal Daniels // Cinematographer & Director

Born in Salem, Oregon, Bryon overcame an irrational childhood fear of space camp to go on filming anything from professional wrestling to dance recitals. He eventually found a passion for weddings and commercial film, and now specializes in creating unique, compelling stories with a crystal-clear direction. As per contractual requirements, this bio must also mention that he is incredibly charming.

Fun Facts

Nerd cred: Plays Dungeons & Dragons

Favorite TV show: Scrubs

Guilty pleasure: Lip-synching to Taylor Swift

Colby Schlicker

Colby Schlicker

EVP of Marketing

Colby Schlicker silhouette

Lewis & Clark Bank
First State Bank of Middlebury
InFocus
Kaiser Permanente
Ness Campbell Crane
Corpac Construction

Colby Schlicker // EVP of Marketing

Whether developing business face-to-face, strategically positioning a brand from a bird’s eye view, or leading the implementation of internal and external initiatives — Colby’s focus is setting the direction for growth.

Colby believe brands can mean something special; that organizations can achieve more than people’s expectations if leadership is willing to market in the actual era we are currently living in. As a relationship builder and marketing leader, Colby understands what it takes to deliver and align message, purpose, and stories of success through marketing and branding – creating the right message at the right level of sophistication.

Fun Facts

Alternate Career Choice: Park Ranger in Kauai

My Family: Awesome wife and 2 active boys

Pet Peeve: Know-it-alls and people who wear flip flops on airplanes

Dylan Wilbur

Dylan Wilbur

Motion Graphics Artist

Dylan Wilbur silhouette

Infocus
OSU
Barracuda
Nike
Adidas
Diet Coke
Red Bull
Columbia
University of Oregon
3M

Dylan Wilbur // Motion Graphics Artist

Dylan studied philosophy at University of Wisconsin before switching to radio/TV/film production in his junior year. He worked as a freelancer in the Portland film and TV industries before joining WATSON CREATIVE, where he worked for clients such as InFocus, OSU and Barracuda. His dream is to live in a yurt, grow his own coffee, and scuba dive all day.

Fun Facts

Nerd cred: Loves board games

Roots for: Minnesota Vikings

Brew of choice: Dayglow IPA from Elysian

Jay Garcia

Jay Garcia

Project Manager

Jay Garcia silhouette

Nike
Fred Meyer
Budweiser
Matmarket
Moccamaster
InFocus
NessCampbell Crane + Rigging
KingPins
Wild Life Safari

Jay Garcia // Project Manager

Jay is a creative powerhouse and passionate brand storyteller.
Prior to joining Watson Creative, he worked for North America Men’s Training & Basketball for Nike after spending time in Global Retail Design. He attended Portland State University where he studied Business Management & Art. When not overseeing brand development you will find him cooking, kickboxing, traveling and rooting for the Portland Trail Blazers!

Fun Facts

Alternate Career Choice: Experiential Curator

Words to Live By: Don’t just be a 9-5 creative

Dream Superhero Power: Fly

Greg Needham

Greg Needham

Senior Designer

Greg Needham silhouette

Nike Sustainability
Oregon Ballet Theatre
LegitScript
First State Bank of Middlebury Florida Keys Aqueduct Authority
3M Global Electronic Services Division
Texas Parks & Wildlife Dept

Greg Needham // Senior Designer

Greg got his start in design when he first touched a computer in 1985. He majored in design and history, then worked as a designer, art director and photographer in the Portland area. He ran his own agency in South Florida in 2006, where he worked with both local and national clients, including the Lower Florida Keys Aqueduct Authority and the Key West Port Authority. He was creative director for MOSAK Advertising & Insights in Austin, Texas, where he worked with a wide range of clients including the Texas Parks & Wildlife Department and 3M, helping create national campaigns. Greg joined Watson Creative in 2015.

 

Fun Facts

Alternate Career Choice: Teacher

Drink of Choice: Coffee, always coffee

Words to Live By: We must travel in the direction of our fears.

Esaie Witherspoon

Esaie Witherspoon

Vice President of Strategy

Esaie Witherspoon silhouette

Essence Music Fest
Stepford Wives Movie
Verizon & Cingular
New Balance 579 launch
Armani on Sunset for
Vibe Magazine
Nike
Barracuda
InFocus
Budweiser
Oasis
EnSoftek

Esaie Witherspoon // Vice President of Strategy

A Washington DC native, Esaie graduated from University of the District of Columbia with a degree in business management and procurement. His strategic ideation portfolio includes such high-profile brands as New Balance’s 579, Armani on Sunset, Nike, Barracuda, Budweiser and Oasis. He was once asked “Yo son… You good?” by P-Diddy in front of Prada in New York.

Fun Facts

Roots for: Washington Redskins

Bragging rights: Flew on a G-IV with Jay-Z

Superpower: Soprano singer

Troy Stange

Troy Stange

Designer

Troy Stange silhouette

MTV
Microsoft
Adobe
GoDaddy
Cisco
BBC
The Weather Channel
Facebook
Yahoo
U.S. Fish & Wildlife
Fox Sports
Google

Troy Stange // Designer

Troy has more than 25 years’ experience as a designer, art director and creative director across print, web and brand identity. His list of clients includes Microsoft, Adobe, MTV, Facebook, Google and the BBC, among many others. An avid CrossFitter, Troy also plays the guitar and holds two black belts in separate martial arts.

Fun Facts

Superpower: Can jungle and ride a unicycle at the same time

Secret weakness: Allergic to the Papyrus font

Bragging rights: Can do 20 handstand pushups

Neha Neelwarne

Neha Neelwarne

Project Manager

Neha Neelwarne silhouette

Portland Center Stage
Miami Dolphins
Oakland Raiders
Monumental Sports
& Entertainment
San Francisco 49ers

Neha Neelwarne // Project Manager

Hailing from Mumbai, Neha holds a MA in interdisciplinary studies and a BS in finance, both from Oregon State University. A Certified ScrumMaster, Neha has contributed to loyalty system projects for numerous pro sports teams including the Miami Dolphins, the Oakland Raiders and the San Francisco 49ers. She is a former Bollywood dance instructor..

Fun Facts

Secret talent: Plays the sitar

Favorite food: Thai

Roots for: The India Cricket Team.

Taylor Garber

Taylor Garber

Designer

Taylor Garber silhouette

Nike
Halo
InFocus
Beyond 72
Kaiser Permanente Dental
Bensimon Center for Plastic Surgery
Western Utility Telecom
JumpShot Pro
Oasis Medical Cannabis
EnSoftek.

Taylor Garber // Designer

Taylor is a Portland, OR native and graduate of the Pacific Northwest College of Art. Over the past nine years, she’s been perfecting her skills as a creator and interpreter of culture. Currently, she’s focused on branding and ux/ui design, her works driven by her fascination for the psychology of branding and swiss minimalism. When not designing, you will find her reading, painting, cooking, camping, or riding her motorcycle.

Fun Facts

Alternate Career Choice: Apparel Designer

Words to Live By: If you know you can do better, do better

One thing you couldn’t live without: Oxygen

Jos WoodSmith

Jos WoodSmith

Principal Photographer

Jos WoodSmith silhouette

Ahman Green
Oregon State University Football
Barracuda USA
Domain Serene
PKA
Lewis and Clark Bank
Ensoftek
InFocus
Multnomah Athletic Club
Volante
Jumpshot Pro

Jos WoodSmith // Principal Photographer

An accomplished professional photographer since 1991, Jos has worked both in the U.S. and in Europe. Prior to becoming a full-time photographer, Jos was the lead trainer for Extreme Arts & Sciences for eight years. He and his wife, Tree Marie WoodSmith, have received photography awards from WPPI, ISPWP and Fearless Photographers.

Fun Facts

Meal of choice: Lamb @ Dar Salam

Wine of choice: Willamette Valley’s 34-year-old Pinot Noir

Superpower: Poetry

David J. Sjolin

David J. Sjolin

Managing Director of Technology

David J. Sjolin silhouette

San Francisco 49ers
Denver Broncos
Miami Dolphins
Detroit Pistons
Portland Timbers
Seattle Sounders
Cooper Design Builders
Stoller Winery
OPNW
InFocus

David J. Sjolin // Managing Director of Technology

Born in Salem, Oregon, David holds a major in management of information systems and a minor in computer science. He has built membership management systems for over 25 pro sports teams in the NFL, the NBA, the NHL and the MLS, and designed statistical scouting systems, official mobile apps and custom social networks for the Portland Trail Blazers.

Fun Facts

Meal of choice: Falafel and tzatziki @ Nicholas

Nerd cred: Started coding at 12

Bragging rights: Traveled to 24 countries

Jessica Watson

Jessica Watson

Director of Trends and Operations

Jessica Watson silhouette

Management
is doing
things
right;
Leadership
is doing the
right things.

Peter Drucker

Jessica Watson // Director of Trends and Operations

Jessica brings a unique balance of creativity and organizational efficiency to WATSON CREATIVE. She holds a bachelor’s degree in psychology and a master’s in counseling psychology from Washington State University. Jessica is responsible for mapping the evolution of trends and macrotrends for WATSON CREATIVE, as well as managing WATSON CREATIVE’s day-to-day operational work including HR, procurement, finances, billing and processes.

Fun Facts

Roots for: Washington State Cougars

Current obsession: Her Pinterest board

Bragging rights: Worked for Head Start/ECEAP

Myisha Chapple

Myisha Chapple

Project Manager

Myisha Chapple silhouette

Bensimon
SF 49er's Golden Heart Fund
Bank of Marin
Chown Hardware
Kaiser Permanente

Myisha Chapple // Project Manager

Myisha Chapple is a Brand Management Guru with proven success developing and executing a broad range of marketing & brand strategies. Throughout her career, she has leveraged a solid understanding of target markets, the elements that drive buying decisions, and focused product messaging to create leading-edge, integrated branding campaigns that achieve set objectives.

Fun Facts

Alternate Career Choice: Fashion Merchandise Buyer or-in-chief of Net-a-Porter

Words to Live By: Resilience, not luck, is the signature of greatness

Pet Peeve: Bumper stickers (Like Why)

Mary Rebekah Moore

Mary Rebekah Moore

Associate Photographer & Videographer, Assistant Project Coordinator

Mary Rebekah Moore silhouette

Ahman Green
Oregon State University Football Team
Barracuda USA
Domain Serene
PKA
Lewis and Clark Bank
Ensoftek
InFocus
Multnomah Athletic Club
Volante
Jumpshot Pro

Mary Rebekah Moore // Associate Photographer & Videographer, Assistant Project Coordinator

Mary holds a double major in studio art and environmental analysis from Scripps College in Claremont, California. Her work with JOS Studios and WATSON CREATIVE specializes in artistic expression through photography and mixed media arts. A long-time contributor to various social justice venues, Mary is also the co-owner, with her husband, of Specialty Athletic Training, a personal training business for individuals with special needs.

Fun Facts

Favorite Portland karaoke: The Boiler Room

Bragging rights: Holds her school’s javelin throw record

Biggest fishing catch: 50lbs Mahi Mahi in Mexico

Richard Mosley

Richard Mosley

Junior Developer

Richard Mosley silhouette

49ers
Dolphins
Chiefs
Jazz
Devils
Raiders
Whitecaps
Ducks
Jason Dufner
Jason Day

Richard Mosley // Junior Developer

A native of Portland, Richard holds a degree in digital entertainment and game design from ITT Tech. His previous work experience includes Liquid Development, Microsoft and Desjalogic, where he contributed to projects for the San Francisco 49ers, the Miami Dolphins and the Kansas City Chiefs, among others.

Fun Facts

Favorite movie: Jumanji

Secret weakness: Can’t get a movie reference to save his life

Meal of choice: Chicken and waffles @ Besaws

Nicholas Grey Benson

Nicholas Grey Benson

Developer

Nicholas Grey Benson silhouette

Cooper Design Builders
IRCO
Portland Trailblazers
SF 49ers
Miami Dolphins
Denver Broncos
Portland Timbers
Seattle Sounders
Columbus Blue Jackets
Sacramento Kings

Nicholas Grey Benson // Developer

Born in Portland, Nicholas holds a bachelor’s degree in computer science from Portland State University. Since then, he has worked on a variety of software development projects for both web and mobile, with a focus on back-end development for loyalty reward systems.

Fun Facts

Superpower: Songwriting

Meal of choice: French toast @ Gravy

Secret ability: Swing dancing

David J. Sjolin

David J. Sjolin

Managing Director of Technology

David J. Sjolin silhouette

San Francisco 49ers
Denver Broncos
Miami Dolphins
Detroit Pistons
Portland Timbers
Seattle Sounders
Cooper Design Builders
Stoller Winery
OPNW
InFocus

David J. Sjolin // Managing Director of Technology

Born in Salem, Oregon, David holds a major in management of information systems and a minor in computer science. He has built membership management systems for over 25 pro sports teams in the NFL, the NBA, the NHL and the MLS, and designed statistical scouting systems, official mobile apps and custom social networks for the Portland Trail Blazers.

Fun Facts

Meal of choice: Falafel and tzatziki @ Nicholas

Nerd cred: Started coding at 12

Bragging rights: Traveled to 24 countries

Jeffrey Tan

Jeffrey Tan

Videographer, Writer & Photographer

Jeffrey Tan silhouette

InFocus
Kangaroo
LifeBalance
MatMarket
McKean Smith
Bank of Marin
SF 49ers Golden Heart Fund
Gazelles International
MoccaMaster

Jeffrey Tan // Videographer, Writer & Photographer

Jeffrey Tan is a writer and filmmaker who draws his inspiration from his own passions and the passions of those around him. He thrives on discovering his clients’ stories telling them in visually creative and intuitive ways. When he is not out shooting or editing, you can find him at cycling, enjoying craft beer, rooting for the Timbers, digging for records, DJ’ing, and exploring / adventuring around the Pacific Northwest.

Fun Facts

Drink of Choice: Old Fashioned

Secret Fact: I have a soft spot for Tom Cruise sci-fi movies

Pet Peeve: When people don’t use the Oxford comma.

Ashlie Rene Gonzales

Ashlie Rene Gonzales

Cinematographer & Editor

Ashlie Rene Gonzales silhouette

OSU
Ahman Green
Love Bottle
Jump Shot Pro
Barracuda
InFocus
Archive Coffee and Bar
Sackcloth & Ashes
Rafn's
Elle Spa

Ashlie Rene Gonzales // Cinematographer & Editor

Together with Bryon Neal Daniels, Ashlie owns StarLight Films, a business specializing in true storytelling in cinematography and photography. Together, they work to understand what drives people, and connect them to their “people,” their clients. Driven by an insatiable thirst for knowledge, she always remembers to look up at the stars when out at night.

Fun Facts

Obsessions: Biology and cosmology

Guilty pleasure: Donuts from Voodoo

Nerd cred: Loves Buffy the Vampire Slayer

Angi Arrington

Angi Arrington

Designer

Angi Arrington silhouette

SF 49ers Golden Heart Fund
Kaiser Permanente Dental
KingPins
MatMarket
Bank Of Marin
LifeBalance
Slice Of A City

Angi Arrington // Designer

Logic matched with unbridled passion, common sense and wild ideas, every problem has an answer, you must work until that answer is immensely crafted; this mentality brought Angi where she is today. Beginning her career, blending her love for sports and passion for design, Angi designed for the NFL, NBA, MLB, NCAA, and MLS at WinCraft. Since, expanding to industry leaders (3M, luxury real-estate leader Douglas Elliman); to local festivals (Austin Film, Jazz Aspen). Bringing big agency experience and start-up client focus, Angi has planted her roots at Watson Creative.

Fun Facts

Drink of Choice: Old Fashioned

Words to Live By: I believe you will be presented with opportunities to excel, opportunities to struggle, opportunities to be significant, opportunities to be humbled, opportunities to cry hard, to be foolish, and to love... take them.

Hobby: Basketball, Longboarding, Kickboxing, Powerful Books, Creative anything.

Daniel Lopez

Daniel Lopez

Junior Graphic Designer

Daniel Lopez silhouette

Moccamaster
VolcafeWay
GroTec
QuikTrak
LifeBalance
McKean Smith
Cascade Fence & Deck
King Pins

Daniel Lopez // Junior Graphic Designer

Creative and abstract thinker. Along with work, I also pursue small personal projects that stretch my skills in craftsmanship & understanding the world we live in. My work ethic drives me to provide meaningful solutions and emphasizes strategy for the clearest results.
Although my work is centered around brand identity, I’ve lately been more & more interested in UI/UX design, and how it’s applied to evolving technology. Branding, packaging, and UI/UX are my most favorite areas to work in.

Fun Facts

Words to Live By: “Design your life”

Hobby: Basketball, woodworking, fishing

One thing you couldn’t live without: Music

Diana Allard

Diana Allard

Executive Assistant & Production Designer

Diana Allard silhouette

Diana Allard // Executive Assistant & Production Designer

Diana got her start in the creative field by photoshopping herself in KISS photos and starting a rumor in school that her dad was the drummer. From then on, she has been heavily involved in the culture of art and design. While gaining her BA in Graphic Design at Portland State, she received a keen fascination for learning different trades by working in a variety of places such as a surf shop, a guitar and bass factory, and a mental health facility.
Although her strengths are in administration and management, she still enjoys working in graphic design and illustration.

Fun Facts

Alternate Career Choice: Comedian or Pilot

Hobby: Fishing, Rafting, Running, Cooking

One thing you couldn’t live without: Breakfast

FRIENDS WITH

Cascade Web Dev, Anvil Media, eRoi, Fort West, Pixel Fort, Starlight Films, Jos Studios, Knox Strategies