URBAN DEVELOPMENT

Land Development, Transportation and City Planning

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Matt Watson has worked across urban development and transportation – airlines, neighborhoods, districts, buildings, and various public/private works. Executive Creative Director, Howard York, has worked on various subways, malls, destinations, and civic centers. Together, we’ve built expertise and innovative standards that have become the backbone of our process at WATSON. We’ve honed best practices focused on meaningful user experiences.

SELECT EXPERIENCE
Condos, Retail, Buildings, Airlines, Subways, Trolly’s, Trains, Buses

BRAND & PRODUCT STRATEGY

Brand Audit
Consumer 360
Brand DNA
Activation Map

BRAND & PRODUCT ARCHITECTURE

Naming & Verbal Branding
Branding & Guidelines
Brand Architecture · Nomenclatures

CONTENT & MESSAGING

Brand Manifesto & Taglines
Graphics & Brand Patterns
Photography & Imaging
Cinematic Video & Animation

PRINT & ENVIRONMENTS

Stationery & Marketing Systems
Facility & Environment Branding
Wayfinding and Point-of-Interest

WEBSITE, ECOMMERCE & APPS

Brand Marketing Websites
E-commerce Payment portals
Social Media Eco-Systems & Tools

MARKETING CAMPAIGNS

Ongoing Marketing & Promotion
Public Relations & Social Media
Experiential Event Marketing
Campaign Content Development

LOYALTY & COMMUNITY ENGAGEMENT

Proprietary Loyalty System
Gamification – Onground & Online Activations
Leaderboard, Earn and Rewards modules
Community, Store & Membership

MAKE OUR WORLD BETTER

Urban development brand marketing often lives well beyond our lifetime. It sets the tone for a neighborhood, shapes perspectives, and sets the stage for trust – specifically with transportation. There are few things in business that are more important than getting your brand position correct from the beginning. This is why it’s essential to find what makes your business unique and how you can differentiate yourself in an overcrowded marketplace. We can help get you moving in the right direction.

Contact Us

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BRANDOLOGY BY WATSON

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