SOFTWARE & TECHNOLOGY

Brand Marketing for Software, SaaS and Technology

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Upon leaving NIKE, Matt Watson’s first client was InFocus – a collaboration technology and software leader. They’ve been a client for years and we’ve helped them with nearly everything: brand, UI/UX of their technology, websites, packaging, trade shows, videos, to name a few. At the same time, Matt and Dave Sjolin were refining their own SaaS, which was eventually sold to SkiData a few years ago. In both cases, our unique background in Strategy has led to better brand positioning, a more focused business plan, rich creative, and ongoing success. Today, we work with dozens of companies in this space.

SELECT EXPERIENCE
Apple, InFocus, SkiData, Intel, NIKE, Kangaroo, Dr. Cloud, Ensoftek

BRAND & PRODUCT STRATEGY

Brand Audit
Consumer 360
Brand DNA
Activation Mapping

BRAND DEVELOPMENT

Naming & Verbal Branding
Branding & Guidelines
Brand Architecture & Nomenclatures

CONTENT & MESSAGING

Brand Manifesto & Taglines
Graphics & Brand Patterns
Photography & Imaging
Cinematic Video & Animation

PRINT & PACKAGING

Stationery & Marketing Systems
Forms Systems (Interactive & Static)
Booklets & Educational Material
Packaging and Point-of-Purchase

WEBSITE, ECOMMERCE & APPS

Brand Marketing Websites
E-commerce and ERP Systems
Social Media Eco-Systems & Tools
App Development

RETAIL & OFFICE

Interior Design & Wayfinding
Retail & Merch Systems
Tradeshows & Pop-Ups
Facility Graphics & Environments

MARKETING CAMPAIGNS

Ongoing Marketing & Promotion
Public Relations & Social Media
Experiential Event Marketing
Campaign Content Development

LOYALTY & COMMUNITY ENGAGEMENT

Proprietary Loyalty System
Gamification – Onground & Online Activations
Leaderboard, Earn and Rewards modules
Community, Fundraising & Membership

LEAD BY STORY

At WATSON, we keep it simple – we tell your brand’s unique story based on each solution. There’s an appropriate time to get into all the features that engineers and techies love discussing, but that information should be displayed further down the sales funnel. Rather, we focus on how your product or technology will change life for the better, because that’s all your clients really need to know. They need to know WHY to trust you.

Contact Us

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BRANDOLOGY BY WATSON

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