Consulting + Tools to help grow your personal brand



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personal branding


A Personal Branding Lab for V.I.P’s

In today’s business landscape of ever increasing entrepreneurship, flourishing social media, and pop-culture personalities that are “famous for being famous”, personal branding is becoming as powerful a marketing tool as business branding. Personal brands are key to distinguishing individuals in the marketplace, creating name identification and establishing credibility.

WATSON has been working with Celebrity, VIP and Athlete Branding for nearly 20 years – from The Clinton Foundation to the Reagan Presidential Library; from Suze Orman, to Oprah; from over 60 pro athletes to local politicians and executives. All of these people have similar issues and opportunities.

watson creative vip personal brand lab


Streamlined and Focused on Creating Impact

This V.I.P. Lab is is a series of exercises and tools your team will independently work through combined with consulting/coaching from the professionals at Watson Creative. Watson Creatives brand design experts will assist you in editing and tailoring this lab to you and your goals.

Additionally, you’ll have access to an immense set of resources including, in-depth instructions, video tutorials, case studies, research articles, and an ever growing library of interviews, downloads and intellectual property, each designed to inspire and fuel change for your brand.

Based on the lab your team completes, WATSON will provide further insights and brand strategies as well as recommended next steps in a 12-slide Brand Evaluation Report. Whether your brand is in need of a little tune-up or complete overhaul, Brand Labs provides a combination of innovative methods and tired and true industry tools to effectively guide you through the branding process. It’s a cross disciplinary approach that spans design, branding, marketing and proven business plan strategies.

The end result ensures your personal brand resonates with new and existing customers and furthers your individual competitive advantage for years to come.

Go at Your Own Pace.
Go as Deep as You Need, When You Need.


  1. VIP Brand Strategy Lab (Box, Tools, and Exercises)
  2. Two, 1-hour Consulting Sessions – In-person or Virtually
  3. VIP Brand Evaluation Report (12 slides)
  4. Brand Labs Portal (Collaboration, Files & Project MGMT)
  5. Case Studies & Industry Examples
  6. Tutorial Videos, Instructions, and Workbooks
  7. Video Interviews, Resources, and Articles


Brand Labs is a sister company of WATSON CREATIVE focused on education, tools and consulting to help entrepreneurs and business leaders create brands that drive demand, build loyalty and change industries.