Download our Consumer Research Guide for Qualitative Research Insights


Trends make or break businesses. Often trends come with little notice and topple the status quo – Blindside. Matt Watson has been involved in all phases of researching trends at NIKE and today at WATSON where we actively follow twelve trends that help us better advise and consult our clients.

  • Trends can influence the company’s vision.
  • Trends tend lend itself to new business concepts.
  • Trends can provide your brand with new tools and insights.
  • Following trends can provide new opportunities and identify threats?

This book will guide you in the practice of identifying and following trends as they influence your business plan and customer communications. Be prepared. Always be on the offense. Always.